Internet Marketing with Google AdWords

No matter what your budget, you too can display your own ads on Google and their advertising network. Pay Per Click is a great way to advertise, because you only pay if people click on your ads.

How it works

Create and run your own advertising campaign
You create ads and choose keywords, which are words or phrases related to your business.
Get keyword ideas

Your ads appear on Google
When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to a targeted audience that's looking for your products or services.

Attract customers
People can simply click your ad to make a purchase or learn more about you. It's that easy!

Why it works

Targeted reach
Now you can advertise to people searching on Google. Even if you already appear in Google's search results, AdWords can help you target new audiences on Google and their advertising network.

Greater control
You can edit your ads and adjust your budget until you get the results you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations.

Measurable value
There's no minimum spending requirement, no time commitment, and no up-front expenses.  With the cost-per-click option, you're only charged if people click your ads.  This means every dollar of your budget goes toward bringing new prospects to you.

What about costs and payment?

Set your budget
There's no minimum spending requirement--the amount you pay for AdWords is completely up to you. For example, you can set a daily budget of five dollars and choose to pay five cents each time your ad is clicked.

Avoid guesswork
Google provides keyword traffic and cost estimates so you can make informed decisions about choosing keywords and maximizing your budget. (Estimate keyword costs)

Pay only for results
You're charged only if someone clicks your ad, not when your ad is displayed.

Payment options vary by country and currency. Learn more